Founded in 2006–2007 in Shenzhen by Chairwoman Ms. Gui Changqing (桂常青) and Chief Executive Officer Mr. Zhang Zejun (張澤軍)[2], Natural Food International Holding Limited (五穀磨房食品國際控股有限公司, HKEX: 01837.HK, brand name: Wugu Mofang) is China's leading producer of natural grain-based nutritional foods and traditional herbal dietary snacks[2]. For cross-border counterparties, institutional investors, and banking KYB compliance teams, it is essential to distinguish the Group's three active Hong Kong legal entities co-located at Room 1003, 10/F, Asia Standard Tower, 59-65 Queen's Road Central, Central, Hong Kong[1]:
- 1. Listed Ultimate Holding Company (Part 16 Registered Non-Hong Kong Company): NATURAL FOOD INTERNATIONAL HOLDING LIMITED (五穀磨房食品國際控股有限公司, CR No. F0024528, BRN 69567463)—originally incorporated in the BVI on 30 November 2009, redomiciled by way of continuation to the Cayman Islands as an exempted company on 11 May 2018, registered in Hong Kong under Part 16 of the Companies Ordinance (Cap. 622) on 28 June 2018, and listed on the Main Board of HKEX on 12 December 2018 (01837.HK)[1][2];
- 2. Direct Wholly-Owned Hong Kong Intermediate Holding Subsidiary: Natural Food International Group Limited (五谷磨房食品集團有限公司, CR No. 1300954, BRN 50197001)—incorporated in Hong Kong on 14 January 2009 as a private company limited by shares under the initial Chinese name 香雅國際集團有限公司 (reflecting the Group's founding Mainland operating subsidiary, Shenzhen Xiangya Food Co., Ltd.), and renamed to its current Chinese name on 18 November 2011[1];
- 3. Indirect Wholly-Owned E-Commerce & Online Subsidiary: Natural Food Online Limited (天然食品在線有限公司, CR No. 1593631, BRN 58284319)—incorporated in Hong Kong on 28 April 2011 as a private company limited by shares supporting omni-channel digital commerce[1][2].
As of November 2026, all three entities remain Live on the Hong Kong Companies Register with 85 authentic barcoded ICRIS filings (including the listed parent's latest Form NN7 Barcode 70006287267 filed on 12 October 2026, Form NN3 Barcode 70005935304 and 161-page FY2025 Audited Financial Statements Barcode 70005935305 filed on 3 July 2026, and the HK intermediate subsidiary's Form NAR1 Barcode 70005340460 filed on 15 January 2026) and zero winding-up petitions[1].
1. Statutory Disambiguation of Wugu Mofang's Three Hong Kong Entities
Across the Hong Kong Companies Registry (ICRIS) and Inland Revenue Department Business Registration Office (BRO), the Group maintains three active legal entities at Room 1003, 10/F, Asia Standard Tower, 59-65 Queen's Road Central (alongside an unrelated co-located corporate secretarial client, PURE DIAMONDS LIMITED, CR: 1123860)[1]:
| CR No. | 8-Digit BRN / UBI | Legal English Name | Legal Chinese Name & Former Names | Inc. / Reg. Date | Entity Type & Status | Primary Corporate Function |
|---|---|---|---|---|---|---|
| F0024528 | 69567463 | NATURAL FOOD INTERNATIONAL HOLDING LIMITED | 五穀磨房食品國際控股有限公司 | 2018-06-28 | Registered Non-HK Co. (Part 16) · Live | HKEX Main Board Listed Parent (01837.HK) (45 ICRIS filings) |
| 1300954 | 50197001 | Natural Food International Group Limited | 五谷磨房食品集團有限公司 | 2009-01-14 | Private Co. Ltd. by Shares · Live | Direct wholly-owned HK intermediate holding company (20 ICRIS filings) |
| 1593631 | 58284319 | Natural Food Online Limited | 天然食品在線有限公司 | 2011-04-28 | Private Co. Ltd. by Shares · Live | Indirect wholly-owned e-commerce & digital subsidiary (20 ICRIS filings) |
| 1123860 | 37837105 | PURE DIAMONDS LIMITED | — (English Name Only) | 2008-11-21 | Private Co. Ltd. by Shares · Live | Unrelated third-party local company sharing the Room 1003, 10/F secretarial address |
1.1Orthographic Distinction ("五穀磨房" vs "五谷磨房") & Form NN6 Statutory Evidence
When CR: F0024528 first registered under Part 16 of the Companies Ordinance (Cap. 622) on 28 June 2018 via Form NN1 (Barcode 23501408050) and received its Certificate of Registration (Barcode 40013482478), its domestic Chinese name was registered as 五谷磨房食品國際控股有限公司. On 9 April 2026, the listed company filed a Return of Change of Name of Registered Non-Hong Kong Company (Form NN6, Barcode 70005619199), updating its statutory Traditional Chinese name on the Hong Kong register to 五穀磨房食品國際控股有限公司 (using the Traditional character "穀"), whereas the local Hong Kong subsidiary (CR: 1300954) has retained the character "谷" (五谷磨房食品集團有限公司) since its Certificate of Change of Name (Barcode 20701829855) on 18 November 2011[1].
2. Founding History: From "Shenzhen Xiangya" Supermarket Counters to HKEX Main Board IPO
- 2006–2007 Founding of "Shenzhen Xiangya" & Freshly Ground Counter Model: Founders Ms. Gui Changqing and Mr. Zhang Zejun established the Group's first operating subsidiary, Shenzhen Xiangya Food Co., Ltd. (深圳市香雅食品有限公司), in Shenzhen in March 2007[2]. Departing from conventional pre-packaged instant powders, they pioneered open, transparent concession counters inside Walmart, RT-Mart, Yonghui, and Vanguard supermarkets where nutritionists formulated and freshly ground roasted black sesame, walnut, Chinese yam, and multi-grain blends on-site;
- 2009–2011 Red-Chip Restructuring & SAIF Partners Series A Financing: To facilitate offshore venture financing (see our China ODI & SAFE Circular 37 Filing Guide), the Group incorporated Natural Food International Group Limited (CR: 1300954) in Hong Kong on 14 January 2009 under the initial Chinese name 香雅國際集團有限公司, followed by its BVI top-tier holding company on 30 November 2009. In January 2010, private equity firm SAIF Partners III L.P. invested approximately RMB 70 million in Series A financing[2]. On 28 April 2011, Natural Food Online Limited (CR: 1593631) was incorporated in Hong Kong, and on 18 November 2011, CR: 1300954 adopted the Chinese name 五谷磨房食品集團有限公司[1];
- 2018 Cayman Redomiciliation & HKEX Main Board Listing (Barcode 22301759258): On 11 May 2018, the ultimate holding company redomiciled by way of continuation from the BVI to the Cayman Islands as an exempted company, completed Part 16 registration in Hong Kong (CR: F0024528) on 28 June 2018, filed its 1,111-page Global Offering Prospectus (ICRIS Barcode 22301759258; Certificate of Authorization Barcode 40014293995) on 28 November 2018, and debuted on the HKEX Main Board (01837.HK) on 12 December 2018[1][2].
3. Shareholding Structure: Paddy Aroma Trust & PepsiCo's HK$1.02B Strategic Stake
According to HKEX disclosure of interests and the Cap. 571 Register of Substantial Shareholders filing at the Hong Kong Companies Registry (Barcode 22702164435), Wugu Mofang (01837.HK) is anchored by its founding family trust alongside global food and beverage giant PepsiCo[2][3]:
- Controlling Shareholder — Founders' Family Trust (~42.36%): CEO Mr. Zhang Zejun holds 100% of BVI holding vehicle Natural Capital Holding Limited through the Paddy Aroma Trust, controlling approximately 42.36% of the listed company's issued shares. Under Part XV of the Securities and Futures Ordinance (Cap. 571), Chairwoman Ms. Gui Changqing (spouse of Mr. Zhang Zejun) is deemed interested in the same block of shares[2];
- Second-Largest Strategic Shareholder — PepsiCo, Inc. (~25.844%): On 25 July 2019, PepsiCo, Inc. (NASDAQ: PEP) acquired 566,506,000 ordinary shares (approx. 25.844% of issued share capital) at HK$1.80 per share (total consideration approx. HK$1.0197 billion / US$131 million) from SAIF Partners III L.P. and Natural Capital Holding Limited[3];
- Four-Tier Cross-Border Holding Chain: Cayman listed parent NATURAL FOOD INTERNATIONAL HOLDING LIMITED (F0024528) → 100% direct ownership of Hong Kong intermediate holding company Natural Food International Group Limited (1300954) and indirect ownership of Natural Food Online Limited (1593631) → 100% ownership of Mainland WFOEs (including Shenzhen Xiangya Food Co., Ltd., Guangzhou Wugu Mofang Food Co., Ltd., Hubei Fuya Food Science and Technology Co., Ltd., and Guangxi Guiping Jingu Agricultural Development Co., Ltd.) under the Mainland–Hong Kong DTA framework (see our Mainland–HK 5% Dividend Withholding Tax Guide and Hong Kong FSIE Regime Guide)[2][4].
4. Board Governance, Company Secretary Yuan Shengwei & Central Hong Kong HQ
Cross-referencing HKEX announcements with Form NN7 / Form ND2A and Form NN8 filings at the Hong Kong Companies Registry confirms the Group's governance structure[1][2]:
- Executive Directors: Ms. Gui Changqing (Chairwoman of the Board, Executive Director & Chairwoman of the Nomination Committee) and Mr. Zhang Zejun (Executive Director & Chief Executive Officer);
- Non-Executive & Independent Non-Executive Directors: Non-executive directors include senior executives nominated by strategic shareholder PepsiCo Greater China (such as Ms. Tse Cheung On and Mr. Wang Duo), alongside independent non-executive directors Mr. Zhang Senquan, Prof. Ouyang Liangyi, and Assoc. Prof. Chew Hong Khee (with board rotation updates recorded via Form NN7 Barcodes 22101947086 on 27 Sep 2024, 22102020595 on 23 May 2025, 70005720159 on 8 May 2026, and 70006287267 on 12 Oct 2026)[1];
- Company Secretary & Authorized Representative: Following the resignation of Mr. Chan Yik Pun in October 2023, Mr. Yuan Shengwei (袁陞瑋) was appointed Company Secretary and Authorized Representative, recorded via Form NN7 (Barcode 70003399274 on 27 October 2023) and Form NN8 (Barcode 23102166896 on 2 November 2023)[1];
- Principal Place of Business in Hong Kong & Statutory Auditor: Co-located at Room 1003, 10/F, Asia Standard Tower, 59-65 Queen's Road Central, Central, Hong Kong (updated via Form NR1 Barcodes 70001754906 / 70001754913 and Form NN9 Barcodes 22702164437 / 70002625305). Statutory Auditor: Ernst & Young[1][2].
5. FY2024–FY2025 Financial Growth, Sam's Club Expansion & Three Mainland Bases
Per the audited FY2024 financial statements (153 pages, ICRIS Barcode 70004768265) and FY2025 financial statements (161 pages, ICRIS Barcode 70005935305), the Group achieved record revenue and profitability driven by its Eat a Rainbow (吃個彩虹) and Heizhiyang (黑之養) product lines and expansion into Sam's Club and social e-commerce[1][2]:
| Key Financial & Operational Metric | FY2024 (Audited) | FY2025 (Audited) | YoY Change & Core Growth Driver |
|---|---|---|---|
| Consolidated Revenue | ~RMB 2.060 Billion | RMB 2.526 Billion | +22.6% YoY (Record annual revenue since listing) |
| Net Profit Attributable to Equity Holders | ~RMB 188 Million | RMB 266 Million | +41.4% YoY (64.2% gross margin; RMB 1.622B gross profit) |
| Offline Channel Revenue Share | ~58% – 60% | 59.2% | Counter optimization plus rapid penetration into Sam's Club & premium retail |
| Online E-Commerce Revenue Share | ~40% – 42% | 40.8% | High-velocity growth across Douyin, Tmall, JD.com, Xiaohongshu & WeChat mini-programs |
| Year-End Cash & Cash Equivalents | Net Cash Position | RMB 1.011 Billion | Zero bank borrowings; funding dividends and Guangzhou Nansha HQ construction |
- Three Mainland Supply Chain & Manufacturing Bases: (1) Hubei Tuanfeng (Huanggang) Manufacturing Base (Hubei Fuya Food Science and Technology Co., Ltd., featuring 100,000-grade cleanrooms and Swiss Bühler roasting/milling lines); (2) Guangxi Guiping Raw Material Base (Guangxi Guiping Jingu Agricultural Development Co., Ltd., Geographical Indication Chinese yam & kudzu root base); and (3) Guangzhou Nansha National HQ & Smart Manufacturing Base (Guangzhou Wugu Mofang Food Co., Ltd.)[4].
6. Verified ICRIS Statutory Filings & Authentic Barcodes (2018–2026)
All statutory filings below are verified against the Hong Kong Companies Registry (ICRIS) under Part 16 (Form NN3) and Part 12 (Form NAR1) of the Companies Ordinance (Cap. 622) and carry authentic 11-digit barcodes[1]:
| Entity & CR No. | Filing Date | Form Code | Official Document Title | Pages | ICRIS Barcode |
|---|---|---|---|---|---|
| NATURAL FOOD INTERNATIONAL HOLDING LIMITED (F0024528) | 2026-10-12 | Form NN7 | Return of Change of Company Secretary and Director (Non-HK Co.) | 3 | 70006287267 |
| NATURAL FOOD INTERNATIONAL HOLDING LIMITED (F0024528) | 2026-07-03 | Form NN3 | Annual Return of Registered Non-Hong Kong Company (2026) | 13 | 70005935304 |
| NATURAL FOOD INTERNATIONAL HOLDING LIMITED (F0024528) | 2026-07-03 | REG_REF | Audited Financial Statements / Accounts (FY2025) | 161 | 70005935305 |
| NATURAL FOOD INTERNATIONAL HOLDING LIMITED (F0024528) | 2026-06-30 | REG_REF | Revised Constitutional Document (Amended M&A) | 63 | 22602800514 |
| NATURAL FOOD INTERNATIONAL HOLDING LIMITED (F0024528) | 2026-04-09 | Form NN6 | Return of Change of Name of Registered Non-Hong Kong Company | 3 | 70005619199 |
| NATURAL FOOD INTERNATIONAL HOLDING LIMITED (F0024528) | 2025-09-25 | Form NN3 | Annual Return of Registered Non-Hong Kong Company (2025) | 13 | 70004768264 |
| NATURAL FOOD INTERNATIONAL HOLDING LIMITED (F0024528) | 2025-09-25 | REG_REF | Audited Financial Statements / Accounts (FY2024) | 153 | 70004768265 |
| NATURAL FOOD INTERNATIONAL HOLDING LIMITED (F0024528) | 2023-11-02 | Form NN8 | Return of Change of Authorized Representative (Appointment of Yuan Shengwei) | 3 | 23102166896 |
| NATURAL FOOD INTERNATIONAL HOLDING LIMITED (F0024528) | 2018-11-28 | REG_REF | Global Offering Prospectus (1,111 pages) | 1,111 | 22301759258 |
| Natural Food International Group Limited (1300954) | 2026-01-15 | Form NAR1 | Annual Return (2026) | 11 | 70005340460 |
| Natural Food Online Limited (1593631) | 2026-04-28 | Form NAR1 | Annual Return (2026) | 9 | 70005684619 |
7. Supply Chain Onboarding, Cross-Border KYB Guide & FAQ
For agricultural suppliers, packaging vendors, cross-border e-commerce distributors, and financial institutions onboarding Wugu Mofang entities (compare our peer consumer dossiers: Fairwood Holdings 00052.HK Wiki, ChaPanda 02555.HK Wiki, and Rotary Vortex / Shuanghui Wiki), we recommend retrieving official filings via the ICRIS Filing Retrieval Center, ordering a 360° Corporate Credit & Due Diligence Report, or screening dockets via 7-Tier Court Litigation Search.
1. Who founded Wugu Mofang, and how is "Shenzhen Xiangya" related to the Hong Kong Group?
Wugu Mofang was co-founded in 2006–2007 by Chairwoman Ms. Gui Changqing and CEO Mr. Zhang Zejun. Shenzhen Xiangya Food Co., Ltd. (深圳市香雅食品有限公司) was their first Mainland operating company established in March 2007; consequently, when the Hong Kong intermediate holding company Natural Food International Group Limited (CR: 1300954) was incorporated on 14 January 2009, its initial legal Chinese name was 香雅國際集團有限公司 before changing to 五谷磨房食品集團有限公司 on 18 November 2011.
2. What are the CR Numbers and 8-digit Foreign TINs (BRN / UBI) for Wugu Mofang's three Hong Kong entities?
Under Hong Kong's Unique Business Identifier (UBI) regime effective 27 December 2023, the 8-digit BRN serves as the official Foreign TIN on IRS Form W-8BEN-E: (1) Listed parent NATURAL FOOD INTERNATIONAL HOLDING LIMITED (CR No. F0024528, BRN 69567463, UBI Barcode SH000922739); (2) Intermediate holding company Natural Food International Group Limited (CR No. 1300954, BRN 50197001, UBI Barcode SH000280634); and (3) Online subsidiary Natural Food Online Limited (CR No. 1593631, BRN 58284319, UBI Barcode SH000415596). Verify active status via Business Registration Search.
3. Who are the major shareholders of Natural Food International Holding Limited (01837.HK)?
Founders Mr. Zhang Zejun and Ms. Gui Changqing hold an approximately 42.36% controlling interest through Natural Capital Holding Limited (wholly owned by the Paddy Aroma Trust). Global food and beverage leader PepsiCo, Inc. (NASDAQ: PEP) is the second-largest strategic shareholder with an approximately 25.844% stake (566,506,000 shares acquired on 25 July 2019 at HK$1.80 per share, totaling HK$1.0197 billion).
4. Where are Wugu Mofang's Hong Kong principal office and three Mainland manufacturing bases located?
The Group's statutory office in Hong Kong is located at Room 1003, 10/F, Asia Standard Tower, 59-65 Queen's Road Central, Central, Hong Kong. Its three Mainland China supply chain bases are: (1) Hubei Tuanfeng (Huanggang) Manufacturing Base (Hubei Fuya Food Science and Technology Co., Ltd.); (2) Guangxi Guiping Raw Material Base (Guangxi Guiping Jingu Agricultural Development Co., Ltd.); and (3) Guangzhou Nansha National HQ & Smart Manufacturing Base (Guangzhou Wugu Mofang Food Co., Ltd.).
5. How can I retrieve Wugu Mofang's latest 2026 Annual Returns (Form NAR1 / Form NN3) and audited accounts?
Visit the live statutory profiles of NATURAL FOOD INTERNATIONAL HOLDING LIMITED (CR: F0024528) and Natural Food International Group Limited (CR: 1300954) on 86hc.com to order authentic barcoded PDFs: including the 2026 Form NN3 Annual Return (Barcode 70005935304), 161-page FY2025 Audited Financial Statements (Barcode 70005935305), October 2026 Form NN7 Director Change Return (Barcode 70006287267), and January 2026 Form NAR1 Annual Return (Barcode 70005340460).
8. Authoritative References & Statutory Sources
- Hong Kong Companies Registry (ICRIS) & Inland Revenue Department Business Registration Office (BRO): Statutory registers and 85 barcoded filings for NATURAL FOOD INTERNATIONAL HOLDING LIMITED (CR: F0024528 / BRN: 69567463), Natural Food International Group Limited (CR: 1300954 / BRN: 50197001), and Natural Food Online Limited (CR: 1593631 / BRN: 58284319). Official portal: https://www.e-services.cr.gov.hk/ ↗ | Live Dossiers: https://www.86hc.com/en/natural-food-international-holding-limited · https://www.86hc.com/en/natural-food-international-group-limited
- HKEXnews (The Stock Exchange of Hong Kong Limited): Natural Food International Holding Limited (01837.HK) Global Offering Prospectus (2018-11-28, Barcode 22301759258), FY2024 Annual Report (Barcode 70004768265), and FY2025 Annual Report (Barcode 70005935305). Official portal: https://www.hkexnews.hk/ ↗
- PepsiCo, Inc. Strategic Investment Filings (25 July 2019): Statutory announcements regarding PepsiCo's acquisition of 566,506,000 shares (~25.844%) at HK$1.80 per share and Cap. 571 Register of Substantial Shareholders filing (Barcode 22702164435). Official portal: https://www.hkexnews.hk/ ↗
- Wugu Mofang Official Corporate & Investor Relations Portal: Corporate profile of Shenzhen Xiangya Food Co., Ltd., Hubei Fuya Food Science and Technology Co., Ltd., Guangxi Guiping Jingu Agricultural Development Co., Ltd., and Guangzhou Wugu Mofang Food Co., Ltd. Official website: https://www.szwgmf.com/ ↗
- Hong Kong e-Legislation: Companies Ordinance (Cap. 622 Part 12 & Part 16), Securities and Futures Ordinance (Cap. 571 Part XV), and Business Registration Ordinance (Cap. 310). Official portal: https://www.elegislation.gov.hk/hk/cap622 ↗